Welcome to Era

Parenting is a journey filled with love, challenges, and growth. At Era, we believe every moment deserves to be cherished.

That’s why we’ve created tools to make journaling meaningful and effortless, empowering parents to document their stories while fostering generational wellness.

Our mission

“We’re on a mission to inspire meaningful journaling for generational wellness. By helping parents reflect on their experiences, we’re enabling them to build stronger connections and raise secure, happy children.”

Why we exist?

Parenting in today’s world is more complex than ever. With overwhelming information and conflicting advice, confidence in parenting has declined. Here’s what the data reveals:

“Our goal is to offer parents a better solution—one that encourages reflection, builds confidence, and creates lasting memories.”

Message from Josh, CEO of Era

“We’ve heard a lot about generational trauma. With Era, we’re shifting the focus towards generational wellness. Through journaling and reflection, parents can create a ripple effect where children raised with secure attachments grow into confident, loving adults who continue the cycle. Every parent has what it takes to offer this gift to their children.”

Our team

We’re a team of product champions, content designers, education professionals — and, most importantly, parents — pioneering a new way of raising secure children. We are headquartered in Portland, OR.