Welcome to a new Era of parenting apps. Support that gets you and evolves with your kids, helping you foster secure attachment from a confident place.
“I found the emotional and social connection that I needed with Era."
– Alyssa M., mother of two
“The moment you begin to actively discover the amazing personhood of your child, parenting starts to feel like less of a burden and more like an adventure.”
— Angela Pruess, licensed child therapist
Individualized Support
Every child is unique, as is every parent. Era leverages AI insights and attachment-based expertise for your family.
"The supportive way Era remembered and recapped what we talked about brought me to tears. ”
– Gina R., mother of three
Nurture a Lifelong Connection
Guide your child towards a future filled with self-belief, loving connections, and the ability to overcome obstacles with resilience.
Secure attachment is a deep emotional bond between a child and their primary caregiver that fosters trust and resilience in children as they grow.
Guided Parenting embodies Era’s approach to making secure attachment accessible across diverse households and cultures.
A Full Suite of Guided Parenting Resources
Celebrate your wins & gain insights into your reactions through reflective quizzes and daily check-ins.
Explore 200+ attachment-based options covering all the big parenting topics for kids ages 2-12.
Break old cycles & parent from a more centered place with mindfulness practices for parents and kids.
Copyright © 2024 Era.
All rights reserved.
Parent Lab Inc.
Contact us: