Guidance for every parent’s journey, personalized by AI

Welcome to a new Era of parenting apps. Support that gets you and evolves with your kids, helping you foster secure attachment from a confident place.

“I found the emotional and social connection that I needed with Era."

“The moment you begin to actively discover the amazing personhood of your child, parenting starts to feel like less of a burden and more like an adventure.”

Individualized Support

Real-time parenting support for your specific situations.

Every child is unique, as is every parent. Era leverages AI insights and attachment-based expertise for your family.

"The supportive way Era remembered and recapped what we talked about brought me to tears. ”

Nurture a Lifelong Connection

Understand & cultivate secure attachment.

Guide your child towards a future filled with self-belief, loving connections, and the ability to overcome obstacles with resilience.

Secure attachment is a deep emotional bond between a child and their primary caregiver that fosters trust and resilience in children as they grow.

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Guided Parenting embodies Era’s approach to making secure attachment accessible across diverse households and cultures.

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A Full Suite of Guided Parenting Resources

Become the stronger, wiser, centered guide your child needs on their journey.

Build Confidence

Celebrate your wins & gain insights into your reactions through reflective quizzes and daily check-ins.

Gain Knowledge

Explore 200+ attachment-based options covering all the big parenting topics for kids ages 2-12.

Find Your Center

Break old cycles & parent from a more centered place with mindfulness practices for parents and kids.

Nurture a lifetime of love starting today.